Conor McGregor is a beast, in and out of the octagon. He is electric when fighting, giving the crowd exactly what they paid to see, and he is a marketing genius that understands what buttons to push and how to conduct himself, making him one of the most popular UFC fighters in the history of the organization.<\/p>\n
If you read my blog on a regular basis you know that I\u2019m a huge McGregor fan. I previously wrote an article about specific marketing tips<\/a> that everyone could learn from McGregor and it went viral, I still meet random strangers that have read that article. He has a huge worldwide fan base and it\u2019s no wonder UFC 202 broke the pay-per-view record.<\/p>\n On August 20, 2016, McGregor squared up against Nate Diaz and won by decision, and in the process crushed every non-boxing pay-per-view event in history<\/strong>. It is estimated that there were 1.65 million buys on pay-per-view<\/a>, which beat the previous record holder.<\/p>\n Guess what?<\/p>\n That previous record holder was the first McGregor vs. Diaz fight, which happened at UFC 196. McGregor is an equally smart businessman as he is professional fighter. He knows that his time to capitalize financially is a very small window. Let\u2019s be honest for a minute: UFC fighters have a very short career when compared to traditional career paths. Injuries take their toll on the body and there is only so many shots to the head you can take before you risk permanent damage.<\/p>\n So, McGregor is trying to generate as much wealth as possible in a short amount of time. He is the most popular UFC fighter currently and is drawing buzz and attention from outside the core UFC fan base, something that not many fighters have been able to do in the past. McGregor is a superstar<\/strong>, and for that reason he is highly compensated, financially.<\/p>\n