{"id":2019,"date":"2017-05-28T20:43:51","date_gmt":"2017-05-28T20:43:51","guid":{"rendered":"http:\/\/www.serplogic.com\/?p=2019"},"modified":"2022-04-22T16:37:04","modified_gmt":"2022-04-22T16:37:04","slug":"matthew-woodward","status":"publish","type":"post","link":"https:\/\/www.digicrest.com\/CLIENTS\/SERPLOGIC\/WP\/expert-series\/matthew-woodward\/","title":{"rendered":"Expert Series: “Matthew Woodward” Discusses SEO, Blogging, Link Building & Entrepreneurship!"},"content":{"rendered":"

We finally kick off the SerpLogic<\/a> Expert Series.. and what a great guest we have for the first installment. If you’ve been around the SEO scene for long enough you will have certainly come across Matthew Woodward by now. His tutorials, case studies and videos have helped countless new comers to the industry as well as seasoned pros. His blog has won numerous awards and earned him quite a bit of respect within the SEO community.<\/p>\n

It’s a great pleasure to have Matt here with us today on our first Expert Series, lets get down to it..<\/p>\n

1. How did you originally get into Internet Marketing?<\/h2>\n

I got started online when I was 13 years old writing reviews for a video games site.
\nThat eventually led to a passion for competitive online gaming and I created my
\nfirst ever website for the wider community to share videos of each other in action.<\/p>\n

All of that happened years before YouTube to put that into perspective. Uploading
\nvideos was not an easy task in those days!<\/p>\n

Way back then, I had no idea you could use the internet to make money , in fact I
\ndelivered newspapers just to pay for the server costs!<\/p>\n

I was also lucky enough to grow up with the dawn of Google back when Yahoo ruled the
\nland and link building did not exist that combined with the fact I liked playing
\ninternet made for a perfect match.<\/p>\n

Over the coming years the internet gained popularity and I developed my skills in
\nvarious areas and I ended up as head of online marketing for one of the biggest
\ndistributors in Europe.<\/p>\n

But honestly, the corporate life sucks!<\/p>\n

It has a very slow and rigid structure which just cannot keep up with the dynamic
\npace of the web.<\/p>\n

What makes the Internet a beautiful thing is that the independent agile business
\nwith a 3 figure budget has a significant advantage online over the larger corporate
\nentities.<\/p>\n

But eventually I couldn’t deal with the corporate life anymore and decided to follow
\nmy passion for technical SEO by researching, building and ranking over 40 sites in 3
\nyears.<\/p>\n

2. How did your original entry into IM transition into your blog and everything
\nthat goes with it?<\/h2>\n

I started my blog as my personal playground and an SEO experiment in itself.<\/p>\n

I wanted to see if I can rank a site about SEO without using SEO with my zero link building case study<\/a>.<\/p>\n

\"\"<\/a><\/p>\n

I have seen many great blogs come and go over the years and I was getting sick and
\ntired of seeing the same old garbage advice getting posted over and over again with
\nno real substance on popular sites and forums.<\/p>\n

One day I realized that I really wasn\u2019t putting my strongest assets to use and that
\nwas my broad first hand experience of technical SEO, digital marketing & the
\ninternet that I grew up on.<\/p>\n

So I figured that if I just explained some of the things that I am doing everyday,
\nthat would probably be helpful to some other people.<\/p>\n

I decided to create a few tutorials and see what happens:<\/p>\n

Each tutorial was created with the mantra that each and every one of them, will be
\nthe definitive authoritative piece of content on the given topic.<\/p>\n

I wanted people to tell me that my free content is better than any products they
\nhave ever bought-<\/p>\n

\"\"<\/p>\n

I want to create content that is so good that people are scrambling to subscribe. I
\nwant people to shout from the roof tops about the content and share it on social
\nmedia and in forums.<\/p>\n

That is the mantra behind my 4
\npart free video training series<\/a> that teaches people the link building strategy
\nbehind results like this-<\/p>\n

4. What do you think is going to be the next “big” thing in IM? Where do you see
\nthe industry in 5 – 10 years?<\/h2>\n

Rather than trying to predict the next big thing, I find it’s better just to focus
\non people – because while the methods change, people don’t.<\/p>\n

Spend time learning what motivates people, what makes people tick, how you can help
\nthose people get from point A to point B.<\/p>\n

Once you have an understanding of people it’s very easy to apply whatever the “next
\nbig thing” happens to be as and when it happens.<\/p>\n

If that is a topic you want to explore, you should first of all spend a little time
\nunderstanding yourself first with this book<\/a> – but get a print copy. Trust me.<\/p>\n

5. You’ve written some excellent SEO guides and tutorials.. What keeps you
\nmotivated and on track when writing those large posts?<\/h2>\n

I started the blog with the mantra of helping people with step by step tutorials
\nwithout any of the fluff.<\/p>\n

Yes that kind of content takes a lot of effort and a long time to produce, but it is
\nalso highly rewarding from a number of perspectives.<\/p>\n

First and foremost it helps people – just take a look at
\nsome of these testimonials<\/a> from blog readers.<\/p>\n

\"\"<\/a><\/p>\n

Secondly each piece of content I create to the standard that I create it becomes a
\nnew long term asset in my business as a whole.<\/p>\n

So the more effort I put into the creation of content, the more it helps other
\npeople and the more it helps me.<\/p>\n

6. If you could give a newbie one piece of solid advice, what would it be?<\/h2>\n

There is absolutely zero substitute for hard work<\/strong>.<\/p>\n

There is no a product, service or system on the planet that can replace good old
\nfashioned hard work.<\/p>\n

Now of course its important to work intelligently, make sure you are organised with
\na free system like TheSecretWeapon.org<\/a> which is based on Evernote for example.<\/p>\n

But there is never going to be a substitute for sheer determination and grinding out
\nas many hours, minutes and seconds you possibly can.<\/p>\n

\"\"<\/p>\n

When I had a full time job, I would work 6am-7.30am on my own stuff, head out to
\nwork and then from 7pm-1am.<\/p>\n

When I transitioned away from my job, I was putting in 80-100 hour weeks
\nconsistently to get ahead of the game. By Wednesday lunchtime I had usually put in
\na 40 hour week already.<\/p>\n

A lot of people think that coming into IM is going to allow them to live a dream
\nlife style and while that is true, they often overlook the sheer amount of hard
\nwork, dedication, discipline and consistency that it takes to get there.<\/p>\n

7. Who are your biggest influences in the IM world? Are there any
\nmarketers\/businesses that you follow?<\/h2>\n

You can find great and varied sources of information from-<\/p>\n