{"id":2144,"date":"2017-07-31T16:54:25","date_gmt":"2017-07-31T16:54:25","guid":{"rendered":"http:\/\/www.serplogic.com\/?p=2144"},"modified":"2022-04-22T16:33:35","modified_gmt":"2022-04-22T16:33:35","slug":"content-links","status":"publish","type":"post","link":"https:\/\/www.digicrest.com\/CLIENTS\/SERPLOGIC\/WP\/seo-news-views\/content-links\/","title":{"rendered":"The REAL TRUTH About Content & Links: By a No Nonsense SEO!"},"content":{"rendered":"

\u201cContent is king, and you should only focus on publishing high quality content that other websites will want to link to.\u201d \u2013 SEO gurus.<\/strong><\/p><\/blockquote>\n

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\u201cLinks are the most important ranking factor and nothing else matters. The big players buy authority links to rank because that\u2019s how you truly shoot up in the SERPs.\u201d \u2013 SEOs that know what the f#ck they are doing.<\/strong><\/p><\/blockquote>\n

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The content vs links debate is one of the most talked about in the SEO world. There are arguments about it every day on SEO forums and blogs.<\/p>\n

If you have been an avid reader of my blog for some time, you know that I am 100% no BS and tell it like it is. I\u2019m also very vocal about how links are still king, but I don\u2019t discredit content. In fact, it was content marketing that helped me scale my agency to seven-figures.<\/a><\/p>\n

I\u2019m just tired of some SEOs attempting to blow smoke up the backside by saying content alone will rank a website. That approach will result in a bunch of blog posts that won\u2019t be read by anyone but your employees and family members.<\/p>\n

Let\u2019s get real about SEO and cut the sh#t\u2026<\/h2>\n

You need to publish content on your website to give visitors something to engage with. You can\u2019t expect them to immediately buy whatever it is you are selling. It takes multiple interactions with your company before they pull out their wallet.<\/p>\n

But, in order to get them to your website you need to rank in the SERPs for relevant keywords. You accomplish this by building authority links to your website. No matter what the gurus or Google employees say, links are the biggest ranking signal. They always have been and they always will be.<\/p>\n

The recent article about Google ignoring authority links for the circle jerk crew like this one<\/a> are laughable at best. The people that virtually blow Google\u2019s d$ck – Gary Ilyes and Barry Schwartz are clueless. They are such bullshitters. Oh, Google can ignore links from the most trust worthy sites on the planet? Ok. Sure.<\/p>\n

Let me break it down to you and explain how this game REALLY works..<\/p>\n

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The TRUTH: Why Content is Important<\/h3>\n

Ok, so all the SEO gurus claim that content is important, and it is, but they aren\u2019t shooting straight with their reasoning. They suggest that if you publish compelling content then relevant websites will link to it and you will see quality links filling up your profile.<\/p>\n

Yes, it can happen, but you need eyeballs to see your content before that can happen. Simply pushing the \u201cpublish\u201d button won\u2019t do anything. You could write an epic blog post and then throw $1,000 in Facebook promotion behind it to drive traffic, but the odds of scoring authority links are very rare. You can collect emails and make sales, yes, but the probability of receiving a natural link from Forbes or Inc.<\/a> this way is rare.<\/p>\n

It\u2019s important because it gives your website some \u201cmeat\u201d and something for visitors to engage with. Also, it helps when buying links. A writer or editor is more likely to link to a website that has good content over a thin website.<\/p>\n

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Does Content Truly Provide \u201cValue\u201d?<\/h3>\n

Value in terms of allowing you to provide information to your website visitors, yes. Value in terms of attracting natural links? Yes, to a degree, but you have to be realistic. Let\u2019s assume you are a local law firm in Los Angeles and you publish a blog post about the importance of having an estate will.<\/p>\n

That\u2019s a great piece of information, and local Los Angeles people looking for information on estate wills would find it interesting. But, would it be interesting enough to secure a link and mention from Forbes or Inc.? Not naturally, that\u2019s for sure. But, break out the wallet and someone there will get creative and write a piece of content around it, giving you one of the most desirable links out there.<\/p>\n

There is a massive confusion when it comes to the \u201cvalue\u201d of content. There is plenty of value, but not in the sense that the SEO gurus speak of.<\/p>\n

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Let Content Work for You (While You Also Build Links)<\/h3>\n

Let your content do work while you build links.<\/p>\n

What do I mean?<\/p>\n

As you build links on authority websites you are going to start to receive a much larger amount of referral traffic. A single link on a site like Forbes can send thousands of curious visitors to your website a day.<\/p>\n

So, in an attempt to convert some of that traffic to email subscribers or customers, you need content that has very strong calls-to-action. The initial quality of the content will pull the reader in, and it allows you to showcase your products or service, while also providing information that will be seen as valuable. At the end of the content you need to incorporate a call-to-action to convert that reader into something of value to your business. That is the true power of content.<\/p>\n

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You Need Authority Links (But You Also Need Content to Justify These Links)<\/h3>\n

My agency sells links<\/a> and I don\u2019t hide that fact at all. We sell a lot of them, to large companies and we are also the behind the scenes source for some of the largest SEO agencies and PR firms in the world.<\/p>\n

Everyone knows the power of authority links, but not everyone is prepared to be in a position to secure them, even if they have the money. Money is just half of it. Forbes isn\u2019t going to link to a landing page selling a fat burning pill. But, if the website is built out with quality content, it would be possible to get a link from Forbes about an article that talks about how to fit working out into your daily schedule.<\/p>\n

Publishing quality content on your blog allows you to buy authority links. You could have an unlimited budget to buy links, but a thin website with no value and you won\u2019t score any links.<\/p>\n

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Authority Links Build Brand Awareness Also<\/h3>\n

Look at some of the most successful SaaS companies or SEO tools. You will more than likely see a section on their website that says, \u201cAs Seen On,\u201d listing all of the prominent media placements they have secured.<\/p>\n

Authority links help you build instant brand awareness and social proof. If you are a new startup and your potential customers see that Forbes and Inc. wrote about you, it creates instant credibility and trust.<\/p>\n

Think of authority links like stepping blocks<\/a>. Once you build a foundation, it allows you to secure more easily and keep scaling that branding and awareness. If we are pitching a client to a writer as Fast Company and they visit the website and see the company has already been featured on Forbes and Inc. it makes the \u201cselling\u201d much easier because in their head, they see the company as being trustworthy.<\/p>\n

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Why Build Quality Links?<\/h3>\n

I don\u2019t shy away from saying how links manipulate the SERPs, but there are other benefits to focusing on authority links over mass-links from other strategies. The days of link packages are over. If you are buying blog comment links and 40,000 Scrapebox link blasts you are in trouble.<\/p>\n

I always suggest buying authority links over anything else, and not just for the SERP boost. Here are several other reasons why these links should be your main focus:<\/p>\n

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