{"id":2545,"date":"2018-03-15T11:59:40","date_gmt":"2018-03-15T11:59:40","guid":{"rendered":"http:\/\/www.serplogic.com\/?p=2545"},"modified":"2022-04-22T16:18:49","modified_gmt":"2022-04-22T16:18:49","slug":"matt-diggity","status":"publish","type":"post","link":"https:\/\/www.digicrest.com\/CLIENTS\/SERPLOGIC\/WP\/expert-series\/matt-diggity\/","title":{"rendered":"[Expert Series] Matt Diggity Discusses All Things SEO &#038; Marketing!"},"content":{"rendered":"<p>Matt Diggity is a full-time SEO, focused on affiliate marketing in high-competition national searches. He also is a director for The Search Initiative, a coach at The Lab, and host of the Chiang Mai SEO Conference. You can find him at <a href=\"http:\/\/diggitymarketing.com\">DiggityMarketing.com<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Lets get down to the interview with Matt Diggity..<\/h2>\n<p>&nbsp;<\/p>\n<h3>1. How did you originally get into the industry?<\/h3>\n<p>I was an electrical engineer for years after I graduated university&#8230; and I hated it. We were working on software that would be used to design microchips for Intel, Qualcomm, etc. Cool products, lame to work on. Plus, cubicles and me don&#8217;t get along.<\/p>\n<p>So when a buddy handed me a copy of the <a href=\"https:\/\/fourhourworkweek.com\/\">Four Hour Work Week<\/a> (4HWW) in 2009, I was primed to read it.<\/p>\n<p>I ended going to a meetup for the 4HWW where people would meet, discuss the book, and talk about their &#8220;muses&#8221;.<\/p>\n<p>At the time, 90% of them were doing affiliate marketing via SEO as the traffic vehicle. So I just jumped on the bandwagon.<\/p>\n<p>&nbsp;<\/p>\n<h3>2. What&#8217;s been your biggest regret since starting out and your biggest lesson?<\/h3>\n<p>My biggest regret was the hesitation I had all along the journey.<\/p>\n<p>I came from the typical US system, which teaches you that you&#8217;re supposed to get a degree and slowly climb up the corporate ladder. Anything else was a scam.<\/p>\n<p>As I was coming up, I wouldn&#8217;t actually believe that SEO was a viable way of making money until the cash actually hit the bank.<\/p>\n<p>As a result, I was probably a lot slower on my investment (both resources and education) than I needed to be.<\/p>\n<p>Honestly, I should have just started this a few years after I finished school and got a little bit of experience in the corporate world. I do indeed feel like my time &#8220;served&#8221; in that sector was somewhat valuable.<\/p>\n<p>At least I know what I really DON&#8217;T want to be doing!<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-2549\" src=\"http:\/\/www.serplogic.com\/wp-content\/uploads\/2018\/03\/whoops-1.gif\" alt=\"\" width=\"500\" height=\"282\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>3. Where do you see the future of SEO in the next 5 years?<\/h3>\n<p>I think we have a few different variables that are going to effect the longevity of what we&#8217;re currently doing.<\/p>\n<p>Voice search, if highly adopted, is going to really change what people focus on. Hopefully it&#8217;s adoption doesn&#8217;t cannibalize text-based search, but who knows&#8230; it definitely could.<\/p>\n<p>There&#8217;s also machine learning, or if we really want to get crazy, artificial intelligence (AI).<\/p>\n<p>Right now, Google relies on so many different factors to figure out if a webpage is rankable or not. Links is one of them. That&#8217;s great for us because all of these different factors can be &#8220;manipulated&#8221; by us SEOs.<\/p>\n<p>But if an AI were intelligent enough and have enough computing resources, all it would need to do is look at a webpage and compare its content to other other pages on the topic and assign it a rank.<\/p>\n<p>All our levers would go away, and SEO would become a battle of who can find the best writers and the best page designers.<\/p>\n<p>&nbsp;<\/p>\n<h3>4. You&#8217;re a big believer in PBNs, can you share any tips with our readers on building the perfect network?<\/h3>\n<p>Oh lord. PBNs management is a tough job these days.<\/p>\n<p>I test all my PBNs before I add them to my network.<\/p>\n<p>In early 2017, 75% of the PBNs I built started giving actually BAD results. After a few months of testing over 300 PBNs and 17 experiments, I figured out what new filters had been applied in the algorithm.<\/p>\n<p>If you&#8217;re building a PBN, you need to constantly test. And when something changes in the algorithm, you need to figure out what that was and apply it to your new sites.<\/p>\n<p>Some would argue that the complexity and P.I.T.A. involved with PBNs these days makes it not worth it.<\/p>\n<p>I don&#8217;t know if I agree with that. The ranking increase and the speed of <a href=\"http:\/\/www.serplogic.com\/products\/logic-power\">result with PBNs is unmatched<\/a>. And since I have the systems and R&amp;D teams for testing, to me it&#8217;s 100% worth it&#8230; for now.<\/p>\n<p>&nbsp;<\/p>\n<h3>5. You live in Chang Mai, the digital nomad and SEO scene there looks great. What&#8217;s been driving that?<\/h3>\n<p>Chiang Mai does all the work. It&#8217;s a great place to setup shop for beginners because everything is cheap and the digital community here is huge.<\/p>\n<p>And then again, its a great place to stay for the advanced folk because there&#8217;s a lot of high-level people here too.<\/p>\n<p>Plus, Thailand is just awesome.<\/p>\n<p>&nbsp;<\/p>\n<h3>6. Who has been your biggest inspiration in life? And who do you regularly follow?<\/h3>\n<p>I&#8217;m a big fan of polymaths: people that can do just about anything.<\/p>\n<p>Richard Feynman, Elon Musk, Tim Ferris&#8230; all very impressive individuals.<\/p>\n<p>Probably my biggest inspiriation was my father. He was the only proof I ever had growing up of entrepreneurism working.<\/p>\n<p>Unfortunately, he passed away when I was young, so I never got the chance to really talk and learn from him about business. But I like to believe I&#8217;m carrying the torch.<\/p>\n<p>&nbsp;<\/p>\n<h3>7. If you could give some newbies one important piece of advice, what would it be?<\/h3>\n<p>Get a mentor. It helps avoid making stupid mistakes, while focusing on the things that matter.<\/p>\n<p>Approach potential mentors carefully though. Too often I get requests that just start off with &#8220;I want to learn from you. How do I start?&#8221;<\/p>\n<p>There needs to be a value exchange and it needs to be worth it to your potential mentor. Remember that.<\/p>\n<p>&nbsp;<\/p>\n<h3>8. Tell us a bit about your current projects, what are you working on right now that excites you?<\/h3>\n<p>Absolutely!<\/p>\n<p><strong>The Lab<\/strong> &#8211; This is a mastermind, training program that me and some other SEOs started. Almost every day we wake up hearing about some student&#8217;s success story and it&#8217;s REALLY fulfilling. The thrill of making a bunch of affiliate monies has started to wear off, and this is my new high.<\/p>\n<p><strong>The Search Initiative<\/strong> &#8211; My agency is getting some crazy results for our clients and I believe a big part of that is that we focus on A+ quality staff. We only hire the best of the best, which has been a challenge, but its paying off.<\/p>\n<p><strong>Authority Builders<\/strong> &#8211; I always wanted a system that can delivery high quality &#8220;white hat&#8221; links easily and affordably. I launched this service in Nov of 2017. We&#8217;ve been working on smoothing out the process and are really proud of the system now.<\/p>\n<p><strong>Chiang Mai SEO Conference<\/strong> &#8211; Wow&#8230; So the first year (2017) we sold out and I finally got to see 500+ SEOs come to my town and experience what life is like in a virtual mecca of SEO. This event almost killed me, but it was worth it. 2018 we&#8217;re going even bigger with twice as many presenters and a five-day event.<\/p>\n<p><strong>Upcoming SAAS<\/strong> &#8211; Might be taking a journey into the world of SAAS soon. Stay tuned.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2550\" src=\"http:\/\/www.serplogic.com\/wp-content\/uploads\/2018\/03\/chang-mai-seo.jpg\" alt=\"\" width=\"700\" height=\"525\" srcset=\"https:\/\/www.digicrest.com\/CLIENTS\/SERPLOGIC\/WP\/wp-content\/uploads\/2018\/03\/chang-mai-seo.jpg 2000w, https:\/\/www.digicrest.com\/CLIENTS\/SERPLOGIC\/WP\/wp-content\/uploads\/2018\/03\/chang-mai-seo-300x225.jpg 300w, https:\/\/www.digicrest.com\/CLIENTS\/SERPLOGIC\/WP\/wp-content\/uploads\/2018\/03\/chang-mai-seo-1024x768.jpg 1024w, https:\/\/www.digicrest.com\/CLIENTS\/SERPLOGIC\/WP\/wp-content\/uploads\/2018\/03\/chang-mai-seo-768x576.jpg 768w, https:\/\/www.digicrest.com\/CLIENTS\/SERPLOGIC\/WP\/wp-content\/uploads\/2018\/03\/chang-mai-seo-1536x1152.jpg 1536w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>9. You&#8217;ve been running a few meet ups and mini conferences in Chang Mai, how do you find speaking in front of people? How do you get over the stage fright?<\/h3>\n<p>As a born-introvert, it&#8217;s not natural. But practice makes perfect. I probably practice my presentations much more than the average person, and I force myself to do them a lot. Eventually the nerves started to go away. The big events still freak me out though&#8230; don&#8217;t get me wrong.<\/p>\n<p>&nbsp;<\/p>\n<h3>10. You&#8217;ve written some excellent guides and tutorials, what keeps you motivated and on track to write those?<\/h3>\n<p>Honestly&#8230; I told myself I&#8217;d do a new blog post every month and that they&#8217;re progressively going to get better over time. And when I tell myself (or anyone else for that matter) that I&#8217;m going to do something, I do it.<\/p>\n<p>&nbsp;<\/p>\n<h3>11. Do you see yourself staying in SEO for the next 5 or 10 years? If not, then where do you see yourself?<\/h3>\n<p>Probably in some form. I love it.<\/p>\n<p>But if the &#8220;levers&#8221; (as mentioned above) start going away, the ROI might not be there anymore. We&#8217;ll have to see.<\/p>\n<p>If I weren&#8217;t doing SEO, some form of service or product dedicated to serving internet entrepreneurs is likely where I&#8217;ll be.<\/p>\n<p>&nbsp;<\/p>\n<h3>12. Lastly, is there anything you&#8217;d like to specifically say to the SerpLogic readers?<\/h3>\n<p>Thanks a bunch for reading this. And thanks Tommy for having me. Great crew you got here.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Matt Diggity is a full-time SEO, focused on affiliate marketing in high-competition national searches. He also is a director for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":105078,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[72],"tags":[],"class_list":["post-2545","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-expert-series","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Expert Series] Matt Diggity Discusses All Things SEO &amp; Marketing! - SerpLogic<\/title>\n<meta name=\"description\" content=\"Matt Diggity - Expert Series. 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