{"id":3733,"date":"2019-10-24T12:49:18","date_gmt":"2019-10-24T12:49:18","guid":{"rendered":"https:\/\/www.serplogic.com\/?p=3733"},"modified":"2022-04-22T06:27:38","modified_gmt":"2022-04-22T06:27:38","slug":"link-outreach-strategy","status":"publish","type":"post","link":"https:\/\/www.digicrest.com\/CLIENTS\/SERPLOGIC\/WP\/tutorials-case-studies\/link-outreach-strategy\/","title":{"rendered":"The Link Outreach Strategy that Actually Works and Will Help You Build More Backlinks"},"content":{"rendered":"

SEO requires links<\/a>, and a good diverse mix of them, in order to experience success in the organic search results. Often times the best way to acquire the most desired links for your campaign is through outreach.<\/p>\n

I see a common problem when it comes to outreach, and it\u2019s preventing a lot of companies from securing the links they want to add to their backlink profile.<\/p>\n

What is that?<\/p>\n

It\u2019s using the same cookie cutter pitch for every website and blog and for every approach. People are sending a generic pitch with zero thought behind it and that just doesn\u2019t work.<\/p>\n

You have to be creative and stand out and the only way to do that is to adjust your pitch angle according to what type of link you are going after.<\/p>\n

Pitches need to be direct to the point. Top websites, and even unknown blog as well, receive pitches and inquiries every single day. If your \u201cask\u201d isn\u2019t direct you will be ignored. The easier you make it for them to say \u201cYes,\u201d the more links you will secure.<\/p>\n

What a crazy concept, right?<\/p>\n

I\u2019m going to talk about several different outreach situations and tell you the best way to approach each one. These are the same strategies my agency uses to help secure links for our clients.<\/p>\n

If you want to see results from your link outreach strategy, you need to pay attention and implement these methods.<\/h2>\n

 <\/p>\n

Guest Blogging Requests<\/h3>\n

This is probably one of the most frequent outreach requests, as landing a guest blogging column can lead to a lot more than just one link. It can result in several links as well as exposure for your business and referral traffic.<\/p>\n

Because of this, websites and blogs receive pitches daily. You have to stand out if you want to be considered, and there are two major things people don\u2019t do when pitching a guest blog, regardless if it\u2019s a one-time post they are after or a column.<\/p>\n

They don\u2019t provide examples (or if they do they are garbage) and they don\u2019t tell them what value-add they can provide. So, first, learn to write well. Start a blog on your website or a column on Medium<\/a> and get writing. Then a simple pitch would be:<\/p>\n

 <\/p>\n

\u201cI have an article that would be a perfect fit for your blog. You can see examples of my writing here: (link) and I would also share my contributions to my social media following of 35,000 people, which should drive some instant traffic to your site. Mind if I send you the pitch?\u201d<\/p><\/blockquote>\n

 <\/p>\n

That is direct and lets them know you can give them value. If they reply you can easily close them and secure the spot.<\/p>\n

 <\/p>\n

Adding an Image Resource to an Existing Article<\/h3>\n

Know how many people approach blogs with the same, \u201dHey we have an article that is similar to yours. Want to link to it?\u201d pitch. And guess what? That doesn\u2019t\u2019 work.<\/p>\n

Let\u2019s use common business sense. A website is a selling tool. There is a cost associated with driving traffic. Why in the world do they want to link to you and potentially have their traffic click over and leave their website and go to yours?<\/p>\n

LOL.<\/p>\n

Seriously! Think about how ridiculous that sounds.<\/p>\n

Instead, find a way to create a very nice custom image, graphic or even custom header image for the particular page you want a link from. Then pitch them on using it and just giving you a small image credit link. You can even say it can be located out of view and in the smallest H6 tag.<\/p>\n

This way you get the link and they don\u2019t risk losing traffic. The key is to really create an image that they cannot pass up. Spend some time on this and think of how you can add value. This approach works very well.<\/p>\n

 <\/p>\n

Product Review and\/or Testimonial<\/h3>\n

You have to spend money to make money in business, and if that means buying a product or service in order to help your success rate of landing link placements, then so be it.<\/p>\n

Are you trying to score a link from a SaaS company blog? Think of how many guest blog pitches they get every day? An endless number of them. What is their goal? They want to sell. They need sales to survive.<\/p>\n

So, buy what they are selling. Then, approach them and tell them that you love it and you have written an in-depth case study and review and you are offering it to them to post on their blog.<\/p>\n

You will be hard pressed to find a company that wouldn\u2019t want to post something from a third-party reviewer that is praising their product. It can\u2019t be a fluff piece and the more technical and in-depth you can get the better.<\/p>\n

For example, if I was using this approach to score a link on the blog of an SEO tool\u2019s<\/a> website, I would buy it and use it, then create a review\/case study full of images and a complete how-to along with the results. This takes time, but can help you get links from websites that otherwise would never entertain your pitch.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

Sponsored Post<\/h3>\n

This is the exact same strategy as the guest blogging pitch outlined above, except for this we are offering money from the start. You want to use this approach on websites that you know for a fact accept paid post or ones that undoubtedly have hundreds of pitches being sent to them each week.<\/p>\n

Money gets people\u2019s attention. They are at least going to consider the offer. Now, you can\u2019t have a spammy or low quality site. Nobody is going to link to garbage. So, an aggressive and direct pitch would be:<\/p>\n

 <\/p>\n

\u201cI have an article that would be a perfect fit for your blog and we also have a nice budget set aside for the right publishing partner. It\u2019s fully edited and ready for publication. We can send it over to you for a quick read if you would like and if you think your audience will connect with it we can arrange for payment immediately. Also, we can share it with more than 80,000 social media follower once published. Mind if I send it over?\u201d<\/p><\/blockquote>\n

 <\/p>\n

Broken Link Campaign<\/h3>\n

We have all read about the broken link method, and it used to work amazing, but now everyone is firing up campaigns and publishers get annoyed for two reasons:<\/p>\n

 <\/p>\n