{"id":3989,"date":"2021-01-19T15:50:37","date_gmt":"2021-01-19T15:50:37","guid":{"rendered":"https:\/\/www.serplogic.com\/?p=3989"},"modified":"2022-04-22T05:22:40","modified_gmt":"2022-04-22T05:22:40","slug":"high-conversion-rates-in-2021","status":"publish","type":"post","link":"https:\/\/www.digicrest.com\/CLIENTS\/SERPLOGIC\/WP\/tutorials-case-studies\/high-conversion-rates-in-2021\/","title":{"rendered":"8 Landing Page Components Responsible for High Conversion Rates in 2021"},"content":{"rendered":"

It doesn\u2019t matter if you are targeting organic search traffic or running pay-per-click ads — your landing page needs to be optimized to convert that traffic<\/a>. A poorly designed landing page can make all traffic, regardless of how qualified it is, utterly useless.<\/p>\n

Think of all the time, effort, and money spent on SEO and PPC. Every visitor, no matter where it comes from, has a cost associated with it. It doesn\u2019t matter if it\u2019s a set cost-per-click via an ad on Google or Facebook or organic traffic that results from link building and content marketing — there is no such thing as \u2018free\u2019 traffic.<\/p>\n

I\u2019ve personally seen some of the biggest campaign improvements occur after the landing page has been properly optimized. When you can convert a higher percentage of traffic and keep your SEO<\/a> and PPC costs the same, the results can be massive.<\/p>\n

Taking a page that converts at 1% and improving it to 3.5 to 4% is a game changer for most businesses. While the focus will typically be on increasing the traffic volume, that alone will not solve a problem related to the landing page that traffic is being sent to.<\/p>\n

I see a lot of very elaborate landing pages, but they try too hard, and in doing so they get in their way. Wonder why ClickFunnels sites work so well or why those cheesy ClickBank<\/a> products sell? It\u2019s because they are so simple and they include the fundamentals of a converting page.<\/p>\n

There are eight sections — and eight sections only — that a successful landing page needs to include.<\/p>\n

Use this framework when building your landing pages and watch your high conversion rates soar…<\/h2>\n

 <\/p>\n

1. Headline<\/h3>\n

The headline serves multiple purposes, so let me address these first.<\/p>\n

SEO:<\/strong> The headline will typically be related to the main keyword the landing page is being optimized to rank for. This is part of on-page optimization, as the headline will typically be in the H2 tag. Having the main keyword in that heading towards the beginning is just smart search engine optimization.<\/p>\n

PPC:<\/strong> Every pay-per-click ad set is given a quality score, and the higher your score, the more impressions you receive and the lower your cost-per-click become. Page relevance — how the copy on the landing page relates to the ad copy — is very important to achieve a high QS.<\/p>\n

Commanding Attention:<\/strong> Aside from helping the SEO and PPC, the headline needs to stop the visitor in his or her tracks — command their attention — and then push them towards the desired conversion, whether it\u2019s a direct purchase or a form submission.<\/p>\n

I am a fan of keeping the fonts on landing pages very basic. You want everyone to be able to easily read your headline on all devices and screen sizes. Fancy fonts might look cool to you, but the average consumer will respond better to standard and easy to read fonts much better. Trust me, I have split-tests to back this up.<\/p>\n

The headline should also set the stage for the section below, the sub-headline.<\/p>\n

 <\/p>\n

2. Sub-Headline<\/h3>\n

While the headline on your landing page should be a single line of text and direct to the point, the sub-headline under it can be a small paragraph, which expands on the main headline.<\/p>\n

Let me give you an example. Pretend we were building a landing page for a weight loss pill and the target keyword we were optimizing the page for (both for organic SEO and the PPC quality score) was \u201cfastest fat burning pill.\u201d The headline would look something like this:<\/p>\n