{"id":420,"date":"2015-10-11T02:48:08","date_gmt":"2015-10-11T02:48:08","guid":{"rendered":"http:\/\/www.serplogic.com\/?p=420"},"modified":"2022-04-22T17:32:00","modified_gmt":"2022-04-22T17:32:00","slug":"how-to-become-an-seo-reseller","status":"publish","type":"post","link":"https:\/\/www.digicrest.com\/CLIENTS\/SERPLOGIC\/WP\/tutorials-case-studies\/how-to-become-an-seo-reseller\/","title":{"rendered":"How To Become an SEO Reseller The RIGHT WAY &#038; Make REAL Money.."},"content":{"rendered":"<p>One of the most common emails I receive is asking about <a href=\"http:\/\/www.serplogic.com\/tutorials-case-studies\/7-ways-to-get-motivated-stay-on-track-to-become-a-successful-seo-reseller\">reselling <acronym title=\"Search Engine Optimization\">SEO<\/acronym> services.<\/a> <b>How to do it. How to make money from it. How to find clients.<\/b> This is a subject which is close to my heart as it&#8217;s how I got started out in this business. Recently.. well around a 11 months ago now I took a friend of mine from IRL under my wing, I taught him the ins and outs of <acronym title=\"Search Engine Optimization\">seo<\/acronym> (he caught on very quick) and introduced him to the world of reselling just like I was introduced back when I started out, he&#8217;s now doing great. I&#8217;ve come a long way since those early days, met some great partners and formed our own inhouse teams, I&#8217;ve ran some huge projects which have produced income amounts I could of only ever dreamed of starting out.. but I remember my roots and I&#8217;m thankful for the opportunities reselling gave me back in those early days.<\/p>\n<p>For a lot of companies and individuals alike it makes perfect business sense to be Resellers which I will speak about later in the post, being a middle man suits them.<\/p>\n<p><b> Check this out.. one of my favorite quotes from one of my favorite movies..<\/b><\/p>\n<p><iframe title=\"The art of good business\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/TVBPN4qOxaU?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><i>&#8220;The Art Of Good Business Is Being A Good Middle Man&#8221;<\/i><br \/>\nI have wanted to put together a post like this for a while but I always felt some people would take it as me just promoting. So firstly\u2026<\/p>\n<p><u><b>DISCLAIMER<\/b><\/u>: I sell <acronym title=\"Search Engine Optimization\">SEO<\/acronym>. I have for many years. It is no secret. What I am about to discuss applies to reselling ANY <acronym title=\"Search Engine Optimization\">SEO<\/acronym> service.. not any of mine. If you really want to resell <acronym title=\"Search Engine Optimization\">SEO<\/acronym> then you should find this helpful. Would I love people to resell my services? Of course.. anyone saying otherwise would be 100% full of crap. So again.. this applies to anyone wanting to resell any <acronym title=\"Search Engine Optimization\">SEO<\/acronym> service.. from any provider.<\/p>\n<p>OK, now that we got that out of the way let\u2019s get down to business..<\/p>\n<p><acronym title=\"Search Engine Optimization\">SEO<\/acronym> resellers come in all shapes and sizes. There are people with a small local presence that will handle a dozen local businesses and make a few grand a month. Heck, it is an easy living. Then there are huge corporations that are nothing more than marketers that outsource everything. Trust me, I know several of the \u201cBIG GUYS\u201d that buy from companies I&#8217;m involved with every single month. They have huge offices, they spend $XX,XXX a month on pay per click to promote \u201cTHEIR\u201d <acronym title=\"Search Engine Optimization\">SEO<\/acronym> service.. but <b>they are simply outsourcing the work<\/b>.. and a lot of those sources can be found here on the forum.<\/p>\n<p>I\u2019m not saying everyone should strive to open a 100-person call center and get to that level. The same common sense and approach should be used no matter if you are wanting to be a 1-man show that makes $3,000 a month or if you want to try to crack $100,000 a month in revenue with a small staff.<\/p>\n<h2><span style=\"font-size: x-large; color: #000000;\"> <b>1. BRAND A NAME<\/b><\/span><\/h2>\n<p>You will see some \u201c<acronym title=\"Search Engine Optimization\">SEO<\/acronym> Gurus\u201d online that have a personal website and they offer consulting and bullshit. For this you don\u2019t want to use your name. Think of a name that is unforgettable. And make sure the .com is available as well as social media URL\u2019s.<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-size: x-large; color: #000000;\"> <b>2. SET UP A WEBSITE<\/b><\/span><\/h2>\n<p>Do you really expect a business to order <acronym title=\"Search Engine Optimization\">SEO<\/acronym> service from you if you have a website that looks like it was made in 1999? The mentality of some of the \u201creputable members\u201d on this forum comes into question often when I see the sites they are trying to collect business on. How is a business going to take you seriously if you have a $50 template? Or if it looks like you left your web design duties in the hand of a 10 year old. Plenty of designers on out there that do a great job for a few hundred dollars. If you aren\u2019t willing to invest some money into a good site then stop reading now and don\u2019t get into the reseller space.<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-size: x-large; color: #000000;\"> <b>3. GET A PAYMENT GATEWAY SET UP<\/b><\/span><\/h2>\n<p>Fuck PayPal. Not only can they hold your funds but telling a client to send you money to a PayPal address is unprofessional. You want people to be able to go to your website and place an order 24\/7. Before you say some stupid crap like \u201cpeople like paying with PayPal\u201d don\u2019t worry.. they still can! A company like 2 CheckOut will let them pay by credit card, debit car or PayPal.<\/p>\n<p>There are so many <acronym title=\"Search Engine Optimization\">SEO<\/acronym> scammers and fly by night companies that pop up and disappear and guess what? They all use PayPal. There is a good chance that the businesses you will be talking to and trying to sell have been burned before. The smoother the transaction.. the less likely they are to continue the checkout process. Oh.. also.. PayPal gives you almost no seller protection. Companies like 2 CheckOut do.. more on that in #4 below.<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-size: x-large; color: #000000;\"> <b>4. GET A CONTRACT DRAWN UP<\/b><\/span><\/h2>\n<p><a href=\"http:\/\/searchengineland.com\/12-elements-creating-solid-seo-contract-222767\">You need a contract.<\/a> No serious business is going to sign up without something detailing exactly what they are getting every month from your company. You should also want one to protect you. You should also have your refund policy in your contract. If your contract says that you don\u2019t issue refunds for any reason and all sales are final then there is nothing your merchant account can do in favor of the client.<\/p>\n<p>They can cry and beg for a refund.. but if they signed a contract with the refund policy included a reputable company like 2 CheckOut will never side with the customer. Also include your refund in your terms of service on your website and you will be protected from the scum that will try to do charge backs. Don\u2019t worry.. it <b>WILL<\/b> happen eventually. There is always a dickhead client that wants to try to get service for free. Protect yourself son!<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-size: x-large; color: #000000;\"> <b>5. GET AN OFFICE<\/b><\/span><\/h2>\n<p>Ok, you don\u2019t need an office.. but you need an office address AND a place to meet local clients that IS NOT a freaking coffee house. \u201cMeet me at the coffee shop\u201d reeks of amateur clown shit. You can rent a virtual mail box for a few bucks a month. I know there are a lot of them in the US for $75 &#8211; $150 a month. Take it a step further and get a membership at a local coworking space. They are popping up ALL OVER and I&#8217;ve seen them talked about around here now a few times.<\/p>\n<p>Most of the requests I receive are from US based resellers so I have checked out a lot of the coworking spaces online. You can get memberships for between $200 and $300 a month at most that will allow you to access the office and work in the general area along with some dedicated time for the conference room.. and then some will give you an actual office for $500 to $1,000 a month. You also get a office address with both options.. this is much better then just a virtual office address. Back home in Ireland I&#8217;ve found ones for as little as 200 Euro a month for 24\/7 access, you&#8217;re not going to be here all the time but at that price it&#8217;s a steal and will pay for itself 10 fold.<\/p>\n<p>If someone asks why you don\u2019t have a office and have a virtual office you can tell them that you work at home or remotely.. but there will always be business owners that see that as a red flag and will not do business with you.<\/p>\n<p>The coworking space is the best option for a lot of reasons: If anyone asks if you have an office or wants to meet.. tell them to come on in. It is a professional environment. It will also make you more productive. It is nice to have somewhere to go to work.. no distraction.. no TV.. no beers in the fridge <img decoding=\"async\" class=\"inlineimg\" title=\"Big Grin\" src=\"https:\/\/static.blackhatworld.com\/blackhat-seo\/images\/smilies\/biggrin.png\" alt=\"\" border=\"0\" \/><\/p>\n<p>Every country is catching on.. and there is a good chance there is a coworking space in your state\/city\/country that would be a good option for setting up shop, I&#8217;ve recently moved to Spain so I&#8217;ll be on the hunt for one pretty soon. Start with a general membership and upgrade to your own office there when you grow.<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-size: x-large; color: #000000;\"> <b>6. GET LEADS<\/b><\/span><\/h2>\n<p>Don\u2019t email spam. Don\u2019t cold call. <b>That is what spammers do<\/b> and businesses get these calls and emails all day long. You will not stand out.. and just blend in and be called a shitty spammer.<\/p>\n<p>You probably won\u2019t have a huge budget in the beginning so I\u2019m not going to talk about PPC or other paid advertising or marketing to get leads.<\/p>\n<p>Here are three ways you can get business for free.. like a lot of the info in my threads recently the only thing needed is hard work.<\/p>\n<p><strong>A)<\/strong> <span style=\"font-size: medium;\"><span style=\"color: #00ff00;\"><b><span style=\"text-decoration: underline;\"><span style=\"color: #000000; text-decoration: underline;\">Go door to door:<\/span><\/span><\/b><\/span><\/span> Yup, head out in your local city and talk to business owners. Ask them if they are happy with their website (hey, you might be able to get some web design deals out of this.. and that $$ can help you ramp up your business) and then ask them if they know where their website traffic comes from.<\/p>\n<p>If they tell you they have a <acronym title=\"Search Engine Optimization\">SEO<\/acronym> company ask them if they are getting a nice return. If they have no idea tell them that you will help them rank and monitor their traffic etc. These are the types of business owners that will see a ranking report, moz report and Google analytics report (that you can generate in 5 min) and <b>think it is gold. <\/b><\/p>\n<p>If they do not have an <acronym title=\"Search Engine Optimization\">SEO<\/acronym> provider then get into selling mode. Tell them how important local <acronym title=\"Search Engine Optimization\">SEO<\/acronym> is and pull out your phone and search for whatever they sell. If they don\u2019t come up at the top of local results you have a very powerful selling tool in your hand.. <b>PROOF!<\/b> That is enough to get most business owners to at least listen to you pitch. Some will be a pain in the ass.. and they aren\u2019t worth your time.<\/p>\n<p><strong>B)<\/strong> <span style=\"font-size: medium; color: #000000;\"><b>Talk at a local small business meet up:<\/b><\/span> There are a lot of local meetup groups that meet weekly and monthly.. usually at a local pub or restaurant. Track down the event organizer and offer to talk about <acronym title=\"Search Engine Optimization\">SEO<\/acronym> and answer any questions. Don\u2019t do this thinking you are going to have people sign up on the spot.. but if you start to become a regular at the events (you don\u2019t need to talk every time.. just become a friendly face) you will soon have business owners continuing to ask questions. As long as you sound like you know what you are talking about you should be able to get a handful of clients like this on a regular basis.<\/p>\n<p><span style=\"color: #000000;\"><strong>C) <span style=\"font-size: medium;\">Bribe your social media friends:<\/span><\/strong><\/span> If you ask your friends if they know any business owners that need <acronym title=\"Search Engine Optimization\">SEO<\/acronym> you won\u2019t get a response. But if you offer them something they will be all over that shit. Throw out a offer on social media (make it private so just your real friends can see) and offer to pay something like $50 for any business owner that signs up for <acronym title=\"Search Engine Optimization\">SEO<\/acronym>. They don\u2019t need to know what you charge. They see it as a quick way to make a few bucks and will now tell their business owner friends that they \u201cknow a guy that does <acronym title=\"Search Engine Optimization\">SEO<\/acronym>\u201d.. and because you are now a referral they will be willing to talk.. much different response then if you just sent them a blind email or cold called them.<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-size: x-large; color: #000000;\"> <b>7. RANK YOUR FREAKING WEBSITE<\/b><\/span><\/h2>\n<p>You are going to be selling <acronym title=\"Search Engine Optimization\">SEO<\/acronym> so don\u2019t you think you should rank for some local keywords? Even if you live in such a small town that the local <acronym title=\"Search Engine Optimization\">SEO<\/acronym> keywords have no search volume you need to do this. Just so you can show a potential customer \u201clook.. type in \u201cXXXX <acronym title=\"Search Engine Optimization\">SEO<\/acronym> company and look at the #1 spot.. that\u2019s us\u201d<\/p>\n<p>You need to have proof that you are a capable company. Even if you are in a very competitive market like Dallas there are ways to look like the man. Instead of trying to rank for \u201cDallas <acronym title=\"Search Engine Optimization\">SEO<\/acronym> Company\u201d (which will be hard on a limited budget) you can rank for terms like \u201cDallas small business <acronym title=\"Search Engine Optimization\">SEO<\/acronym> expert\u201d and \u201csearch engine optimization ecommerce professionals\u201d.. both of these keywords aren\u2019t going to bring dick in terms of traffic.. but who gives a shit.. they will be easy to rank for with good onsite optimization and a few links.. and then when you are pitching a business and you tell them to type those terms into Google and your website shows up at #1 you will look like a <acronym title=\"Search Engine Optimization\">SEO<\/acronym>-God (but not Charles Floate lulz).<br \/>\n<b><br \/>\nBusiness owners aren\u2019t stupid<\/b>.. there is so much free information available online and they will read it.. so if they ask what you rank for you can show them. That will silence them and they will listen to what you have to say. It isn\u2019t hard to find like 10-12 <acronym title=\"Search Engine Optimization\">SEO<\/acronym> terms that you can rank for by the end of the week.. they aren\u2019t going to make you rich but they will make your business look legit!<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-size: x-large; color: #000000;\"> <b>8. OFFER SOME DEEP DISCOUNTS FOR TESTIMONIALS<\/b><\/span><\/h2>\n<p>If you really want to get a good local <acronym title=\"Search Engine Optimization\">SEO<\/acronym> company rocking then you need to get some business owners that rave about you to all their friends.. who are probably other business owners. I\u2019ve wrote an article a wile back talking about how I helped a local business rank for free.. and not even telling them that I was doing it! His business grew very fast and because I did it for nothing he was happier then a pig in shit. <b>Guess what he feels like he has to do now?<\/b> He tells everyone about me! and it has brought in a lot of new business.<\/p>\n<p>I\u2019m not saying you need to go out and offer to do <acronym title=\"Search Engine Optimization\">SEO<\/acronym> for free.. going in the hole negative isn\u2019t smart when you start out. But.. offer to do some at \u201cdiscounted\u201d rates.. mark it up just a bit so your expenses are covered.. the client will think they are getting a STEAL and will be more apt to talk about you to other business owners and they will let you use them as a testimonial on your websites.<\/p>\n<p>With local <acronym title=\"Search Engine Optimization\">SEO<\/acronym> it helps to have some actual local testimonials. Ever see the testimonials that look like this: \u201cGreat <acronym title=\"Search Engine Optimization\">SEO<\/acronym>\u2026I am #!\u201d \u2013 Joe, New York. <b>Those are 100% fake.<\/b> But imagine if a potential client saw a testimonial from an actual local business? That gives you instant credibility!<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-size: x-large; color: #000000;\"> <b>9. PRICE IT TO MAKE MONEY<\/b><\/span><\/h2>\n<p>Just because you can get an <acronym title=\"Search Engine Optimization\">SEO<\/acronym> package on freelancer or some forum for $500\/month doesn\u2019t mean you should just sell it for $750 or $900. <b>MARK IT UP AND MAKE MONEY!<\/b> There are <acronym title=\"Search Engine Optimization\">SEO<\/acronym> companies that are selling $500 worth of forum packages for $3,000 per month (I know because I&#8217;ve sold to them, then watch them sell on). You want to have a handful of clients paying big money instead of a ton of them paying you a few hundred dollars. It is common sense.<\/p>\n<p>Don\u2019t sell yourself short.. make money. If you are scared of being under bid just troll some companies. Heck, set up a fake business email.. register a 99 cent domain and email every local <acronym title=\"Search Engine Optimization\">SEO<\/acronym> company and ask them to give you info on their pricing.. say you are a new business and you are getting your website set up and looking for an <acronym title=\"Search Engine Optimization\">SEO<\/acronym> company. As long as your prices are in the ballpark you will be fine. Sell value.. have a nice office.. have a nice website.. and you can get a premium.. back to that branding again!<\/p>\n<p>If anyone reading this is currently reselling <acronym title=\"Search Engine Optimization\">SEO<\/acronym> and wants to chime in with some more tips I welcome it. There is a lot of money to be made doing this.. the key is to do it right as like I said I know of HUGE <acronym title=\"Search Engine Optimization\">SEO<\/acronym> companies that do this day in and day out! As always I hope you guys enjoy the read. Until next time..<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the most common emails I receive is asking about reselling SEO services. How to do it. How to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":105492,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[85],"tags":[],"class_list":["post-420","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-tutorials-case-studies","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Become an SEO Reseller The RIGHT WAY &amp; Make REAL Money.. - SerpLogic<\/title>\n<meta name=\"description\" content=\"The Art Of Good Business Is Being A Good Middle Man\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Become an SEO Reseller The RIGHT WAY &amp; 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